ABOUT ME

ABOUT ME

Mcdonaldland

OVERVIEW

AN INTRO TO THE WORLD OF MCDONALD'S

ROLE

Motion Designer

SERVICES

2D Motion Design

About the project

Imagine this social film being the opening for the McDland story.  It’s an animated intro, almost like a teaser for the real McDland experience.
The audience will see the characters and how they interact with CN exclusive experiences through scenes on the map.

Motion Board

Smooth Scroll
This will hide itself!

Mcdonaldland

OVERVIEW

AN INTRO TO THE WORLD OF MCDONALD'S

ROLE

Motion Designer

Creative Director

SERVICES

2D Motion Design

Moodboard

Smooth Scroll
This will hide itself!

Mcdonaldland

OVERVIEW

A motion project that sarcastically exposes the hidden logic of planned obsolescence.

ROLE

Motion Designer

Creative Director

SERVICES

2D Motion Design

Smooth Scroll
This will hide itself!

About the project

Timeless Decay is a motion design project that critiques the widespread phenomenon of planned obsolescence in modern consumer culture.

Through ironic narration and visual storytelling, the piece reveals how everyday objects are intentionally designed to deteriorate and be replaced. By exaggerating this cycle of aging and disposal, the project encourages viewers to question the systems that normalize waste and constant consumption.

Refrence Board

About the project

Timeless Decay is a motion design project that critiques the widespread phenomenon of planned obsolescence in modern consumer culture.

Through ironic narration and visual storytelling, the piece reveals how everyday objects are intentionally designed to deteriorate and be replaced. By exaggerating this cycle of aging and disposal, the project encourages viewers to question the systems that normalize waste and constant consumption.

Refrence Board