Echo Wen

Illustration

 

Graphic Design & Motion

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imecho574@gmail.com



Mcdonaldland Campaign


AN INTRO TO THE WORLD OF MCDONALD'S

Imagine this social film being the opening for the McDland story.  It’s an animated intro, almost like a teaser for the real McDland experience.
The audience will see the characters and how they interact with CN exclusive experiences through scenes on the map.


Animation

During my internship at Wieden+Kennedy, I contributed to the McDonaldland campaign by creating animations and illustrations for its social film, developing custom illustrated assets, and animating them to bring the visuals to life.

Credit List
Agency： W+K Shanghai
client： McDonald  China 
Chief Creative Officer: Matt Meszaros
Senior Art Director: Huicheng Wu 
Copywriter: Peilin Guo 
Producer: Jazzy Zhao 
Animation house: Republic Animation 
Design and animation support: Echo Wen, river Jiang 
Music: Charles 





Animation house: Republic Animation 
Design and animation support: Echo Wen, River Jiang 
Music: Charles